Our focus is on you the customer, we have been a mom and pop business since 1996. We strive to bring you the mom and pop feel to the online world, giving you the service and shopping experience you deserve. Every piece of product we sell we take the utmost pride in producing, each stitch and print has been carefully placed to be to our standards. We cut our teeth in the business world selling fishing tackle that was tailored to our near lakes, rivers, and ponds. Fishing each bait and testing each rod and reel to provide the best of quality and value. This is the same quality and value we strive to provide in our apparel line. As you browse this website keep in mind that we are a four person team we are not a large corporation, this is something that we are passionate about just like fishing.